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Archive for the ‘Pay-Per-View Network’ Category

Negative Branding and PPV: No Cause for Alarm

Sunday, January 24th, 2010
Dozens of pop-up ads covering a desktop.
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Not everyone loves pay per view (PPV) advertising.  In fact, some people really don’t like it one bit.  While there may be some legitimate arguments against the use of PPV in some circumstances, many of the criticisms leveled against it just don’t hold up to any level of scrutiny.  Those who claim that PPV participation risks so-called “negative branding” are a perfect example of those not-so-persuasive arguments against PPV.

The negative branding argument is based on the assumption that people just don’t like popunders, which is how most PPV companies serve their ads.  The critics maintain that consumers view these ads as sneaky, intrusive or “spammy” and that being associated with the practice is more likely to turn people against your brand than it is to transform them into paying customers.

While there are undoubtedly cases where intrusive ads could “turn people off”, that argument really doesn’t apply very well to PPV.  There are a number of reasons why PPV advertisers don’t need to worry about negative branding.

First, the people who are on the receiving end of PPV ads aren’t necessarily representative of the general public who has negative sentiments about popunders.  PPV audiences actively agreed to receive the ads.  There’s a big difference between being shocked to see that your browser is surreptitiously opening new windows with advertisements and knowing it’s going to happen because you made a conscious decision to allow it.

Second, critics fail to recognize the fact that any negative feelings associated with the method of advertisement delivery can be nullified by the actual content of the marketing message.  In other words, people may not like popunders, but they sure as heck love a great deal.  If you’re putting a fantastic offer in front of them, they’re not going to spend a great deal of time sneering at the fact you delivered it via a PPV popunder.  McLuhan’s “the medium is the message” only extends so far.  The actual message does have an impact.

Third, it’s all but impossible to measure the idea of negative branding.  How much impact will exposing a PPV audience to ads really have in terms of one’s overall brand and, more importantly, how much will that matter in terms of the bottom line?  You can’t really say.  You can, however, quickly determine that a $1,000 PPV ad spend can yield $1,350 in new business, for instance.  When the bottom line shows a real profit, that should probably take precedence over a theoretical instance of slight brand degradation.

Those are just three of the many reasons why PPV advertisers should sleep soundly instead of pacing the floors worrying about their brands every night.  The negative branding is one of those PPV criticisms that sounds interesting on its face but that falls apart when closely analyzed.

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Improving PPV Results with Great Landing Pages

Saturday, January 9th, 2010

Many marketers experiment with Pay Per View (PPV) advertising, at least in part, because it gives them a chance to direct link to affiliate offers without being forced to show prospective buyers an intermediary landing page.

That’s something you can’t do with Adwords and many PPC options.  In fact, Adwords actually requires more than just “a” landing page–it mandates a landing page that measures up to Google’s arbitrary quality assessments.

There is something attractive about being able to show affiliate offers to prospects without the hassle of creating a quality landing page.  If you can funnel traffic directly to an offer without losing a percentage at the landing page level, it can create an extremely profitable campaign.

However, PPV advertisers may want to look beyond simplicity to overall profit potential.  When used correctly, a good landing page can actually improve one’s final numbers.  That’s true for at least two reasons.

First, it creates an opportunity for the marketer to build his or her own list.  When you’re sending traffic directly to an offer, you miss the chance to secure email addresses for follow-up marketing and greater long-term value.  Marketing instructors have been screaming, “The money is in the list” for a long time.  That’s because it’s 100% true.  Using a landing page gives you a shot at building a responsive, profitable list.

You may not make as much immediate money from your campaigns, but the long-term earnings will more than make up for that.  You’ll have the chance to put offers in front of receptive audiences again and again.

Second, you can use landing pages as a pre-sell for the subsequent affiliate offer.  Many marketers find that taking the time to “warm up” prospects and to put them in a frame of mind that will be responsive to the eventual sales pitch improves conversion rates enough to more than make up for the percentage of visitors who bail out of the landing page without ever seeing the offer.  If you can build the right landing page, it will actually multiply the effectiveness of the affiliate offer.

Those two reasons are strong votes in favor of using landing pages.  However, it is important to note that the best way to find the most profitable route is via testing.  One may opt to rotate their offers in order to find out what’s working best with respect to a specific campaign.

In the end, the fact that you have options is proof positive of PPV’s value to marketers.

PPV is a great method of advertising because it affords so much flexibility.  Those who’ve been longing for a direct linking opportunity as part of their affiliate marketing efforts will love it.  So will those who know how to use well-built landing pages to increase their overall profitability.

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Pay Per View Advertising Boasts Advantages Over Pay Per Click Options

Saturday, January 9th, 2010

Pay Per View (PPV) advertising provides some very unique advantages that other ways of promotion simply can’t equal.

Once you realise these benefits, it’s not difficult to understand why PPV is speedily making headway among sellers across a lot of different niches.  Let’s consider three of the things you are able to do with PPV that make it special.

Direct Linking to Affiliate Offers.  A lot of affiliate marketers appreciate of the fact that they can directly link to offers via PPV.  That’s something you can not do with most popular Pay Per Click advertising solutions.

Google Adwords, the first PPC alternative, is a perfect illustration.  You can not link directly to affiliate offers.  As a matter of fact, it looks as if Adwords is in reality tilting against affiliate marketers.  In any event, they’re going to require you to have a landing page.  Moreover, that landing page will need to conform to their arbitrary quality standards.

With PPV, you are able to funnel traffic directly to the affiliate offer, fending off the inevitable loss of traffic that happens during the intermediary phase.  Although there are solid arguments to be made for utilising a landing page with PPV, there are situations where you’ll be more well off with direct linking.  Those situations are ideally suited for PPV.

Specific URL Targeting.  PPV advertising enables you to do more than bid on keywords.  That’s an option–and it is frequently a effective one–but it Is not your sole alternative.  You are able to also bid on individual URLs .  When a user visits one of those targeted URLs, the PPV company serves your ad.

That furnishes a tremendous opportunity to adept marketers who are willing to identify the right URLs.  You’ll be able to choose to serve your ad in idea contexts.  It’s a means of advertising “on the competitor’s turf” or to put perfectly complimentary offers collectively.

The most effective PPV campaigns invariably involve extensive URL targeting.  It’s a strategy with awesome profit potential and it’s essentially unique to PPV solutions.

Easier Offer Rotation and Testing.  Any experienced and successful marketing will inform you that the three keys to success are testing, testing and testing.  You need to do more than put campaigns together.  You need to test them, fine-tune them and adapt them for utmost effectiveness.

PPV makes testing simple.  Take offer rotation.  You can opt to have various different offers or landing pages served to prospects automatically.  You will be able to then track the results, finding out which are doing well and which need to be abandoned.

The quantity of statistical data yielded with PPV and the simplicity with which you are able to make modifications based on that data are unequalled in other marketing environments.  That’s a firm reason to look into PPV.

Those are only three of numerous reasons why people love PPV.  It provides a series of unique benefits, furnishing you with an opportunity to do things you can’t do in other venues.

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Three Unique Advantages of Pay Per View Advertising

Saturday, January 9th, 2010

Pay Per View (PPV) advertising offers some very unique advantages that other methods of promotion just can’t rival.

When you consider these benefits, it’s easy to see why PPV is rapidly gaining ground among marketers across many different niches.  Let’s look at three of the things you can do with PPV that make it special.

Direct Linking to Affiliate Offers.  Many affiliate marketers appreciate the fact that they can directly link to offers via PPV.  That’s something you can’t do with most popular Pay Per Click advertising options.

Google Adwords, the number one PPC option, is a perfect example.  You can’t link directly to affiliate offers.  In fact, it seems like Adwords is actually tilting against affiliate marketers.  In any case, they’re going to require you to have a landing page.  Furthermore, that landing page will need to meet their arbitrary quality standards.

With PPV, you can funnel traffic directly to the affiliate offer, avoiding the inevitable loss of traffic that occurs during the intermediary step.  While there are strong arguments to be made for using a landing page with PPV, there are situations where you will be better off with direct linking.  Those situations are ideally suited for PPV.

Specific URL Targeting.  PPV advertising allows you to do more than bid on keywords.  That is an option–and it’s often a good one–but it isn’t your only choice.  You can also bid on individual URLs .  When a user visits one of those targeted URLs, the PPV company serves your ad.

That provides a fantastic opportunity to smart marketers who are willing to discover the right URLs.  You can opt to serve your ad in idea contexts.  It’s a way of advertising “on the competition’s turf” or to put perfectly complimentary offers “together.”

The most effective PPV campaigns inevitably involve extensive URL targeting.  It’s a strategy with amazing profit potential and it’s basically unique to PPV options.

Easier Offer Rotation and Testing.  Any experienced and successful marketing will tell you that the three keys to success are testing, testing and testing.  You need to do more than put campaigns together.  You need to test them, tweak them and adjust them for maximum effectiveness.

PPV makes testing easy.  Consider offer rotation.  You can opt to have several different offers or landing pages served to prospects automatically.  You can then track the results, determining which are performing well and which need to be abandoned.

The amount of statistical information generated with PPV and the ease with which you can make adjustments based on that information are unparalleled in other marketing environments.  That’s a strong reason to investigate PPV.

Those are just three of many reasons why people love PPV.  It offers a series of unique benefits, providing you with an opportunity to do things you can’t do in other venues.

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