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Negative Branding and PPV: No Cause for Alarm

Sunday, January 24th, 2010
Dozens of pop-up ads covering a desktop.
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Not everyone loves pay per view (PPV) advertising.  In fact, some people really don’t like it one bit.  While there may be some legitimate arguments against the use of PPV in some circumstances, many of the criticisms leveled against it just don’t hold up to any level of scrutiny.  Those who claim that PPV participation risks so-called “negative branding” are a perfect example of those not-so-persuasive arguments against PPV.

The negative branding argument is based on the assumption that people just don’t like popunders, which is how most PPV companies serve their ads.  The critics maintain that consumers view these ads as sneaky, intrusive or “spammy” and that being associated with the practice is more likely to turn people against your brand than it is to transform them into paying customers.

While there are undoubtedly cases where intrusive ads could “turn people off”, that argument really doesn’t apply very well to PPV.  There are a number of reasons why PPV advertisers don’t need to worry about negative branding.

First, the people who are on the receiving end of PPV ads aren’t necessarily representative of the general public who has negative sentiments about popunders.  PPV audiences actively agreed to receive the ads.  There’s a big difference between being shocked to see that your browser is surreptitiously opening new windows with advertisements and knowing it’s going to happen because you made a conscious decision to allow it.

Second, critics fail to recognize the fact that any negative feelings associated with the method of advertisement delivery can be nullified by the actual content of the marketing message.  In other words, people may not like popunders, but they sure as heck love a great deal.  If you’re putting a fantastic offer in front of them, they’re not going to spend a great deal of time sneering at the fact you delivered it via a PPV popunder.  McLuhan’s “the medium is the message” only extends so far.  The actual message does have an impact.

Third, it’s all but impossible to measure the idea of negative branding.  How much impact will exposing a PPV audience to ads really have in terms of one’s overall brand and, more importantly, how much will that matter in terms of the bottom line?  You can’t really say.  You can, however, quickly determine that a $1,000 PPV ad spend can yield $1,350 in new business, for instance.  When the bottom line shows a real profit, that should probably take precedence over a theoretical instance of slight brand degradation.

Those are just three of the many reasons why PPV advertisers should sleep soundly instead of pacing the floors worrying about their brands every night.  The negative branding is one of those PPV criticisms that sounds interesting on its face but that falls apart when closely analyzed.

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Three Unique Advantages of Pay Per View Advertising

Saturday, January 9th, 2010

Pay Per View (PPV) advertising offers some very unique advantages that other methods of promotion just can’t rival.

When you consider these benefits, it’s easy to see why PPV is rapidly gaining ground among marketers across many different niches.  Let’s look at three of the things you can do with PPV that make it special.

Direct Linking to Affiliate Offers.  Many affiliate marketers appreciate the fact that they can directly link to offers via PPV.  That’s something you can’t do with most popular Pay Per Click advertising options.

Google Adwords, the number one PPC option, is a perfect example.  You can’t link directly to affiliate offers.  In fact, it seems like Adwords is actually tilting against affiliate marketers.  In any case, they’re going to require you to have a landing page.  Furthermore, that landing page will need to meet their arbitrary quality standards.

With PPV, you can funnel traffic directly to the affiliate offer, avoiding the inevitable loss of traffic that occurs during the intermediary step.  While there are strong arguments to be made for using a landing page with PPV, there are situations where you will be better off with direct linking.  Those situations are ideally suited for PPV.

Specific URL Targeting.  PPV advertising allows you to do more than bid on keywords.  That is an option–and it’s often a good one–but it isn’t your only choice.  You can also bid on individual URLs .  When a user visits one of those targeted URLs, the PPV company serves your ad.

That provides a fantastic opportunity to smart marketers who are willing to discover the right URLs.  You can opt to serve your ad in idea contexts.  It’s a way of advertising “on the competition’s turf” or to put perfectly complimentary offers “together.”

The most effective PPV campaigns inevitably involve extensive URL targeting.  It’s a strategy with amazing profit potential and it’s basically unique to PPV options.

Easier Offer Rotation and Testing.  Any experienced and successful marketing will tell you that the three keys to success are testing, testing and testing.  You need to do more than put campaigns together.  You need to test them, tweak them and adjust them for maximum effectiveness.

PPV makes testing easy.  Consider offer rotation.  You can opt to have several different offers or landing pages served to prospects automatically.  You can then track the results, determining which are performing well and which need to be abandoned.

The amount of statistical information generated with PPV and the ease with which you can make adjustments based on that information are unparalleled in other marketing environments.  That’s a strong reason to investigate PPV.

Those are just three of many reasons why people love PPV.  It offers a series of unique benefits, providing you with an opportunity to do things you can’t do in other venues.

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Pay Per View Advertising Boasts Advantages Over Pay Per Click Options

Saturday, January 9th, 2010

Pay Per View (PPV) advertising provides some very unique advantages that other ways of promotion simply can’t equal.

Once you realise these benefits, it’s not difficult to understand why PPV is speedily making headway among sellers across a lot of different niches.  Let’s consider three of the things you are able to do with PPV that make it special.

Direct Linking to Affiliate Offers.  A lot of affiliate marketers appreciate of the fact that they can directly link to offers via PPV.  That’s something you can not do with most popular Pay Per Click advertising solutions.

Google Adwords, the first PPC alternative, is a perfect illustration.  You can not link directly to affiliate offers.  As a matter of fact, it looks as if Adwords is in reality tilting against affiliate marketers.  In any event, they’re going to require you to have a landing page.  Moreover, that landing page will need to conform to their arbitrary quality standards.

With PPV, you are able to funnel traffic directly to the affiliate offer, fending off the inevitable loss of traffic that happens during the intermediary phase.  Although there are solid arguments to be made for utilising a landing page with PPV, there are situations where you’ll be more well off with direct linking.  Those situations are ideally suited for PPV.

Specific URL Targeting.  PPV advertising enables you to do more than bid on keywords.  That’s an option–and it is frequently a effective one–but it Is not your sole alternative.  You are able to also bid on individual URLs .  When a user visits one of those targeted URLs, the PPV company serves your ad.

That furnishes a tremendous opportunity to adept marketers who are willing to identify the right URLs.  You’ll be able to choose to serve your ad in idea contexts.  It’s a means of advertising “on the competitor’s turf” or to put perfectly complimentary offers collectively.

The most effective PPV campaigns invariably involve extensive URL targeting.  It’s a strategy with awesome profit potential and it’s essentially unique to PPV solutions.

Easier Offer Rotation and Testing.  Any experienced and successful marketing will inform you that the three keys to success are testing, testing and testing.  You need to do more than put campaigns together.  You need to test them, fine-tune them and adapt them for utmost effectiveness.

PPV makes testing simple.  Take offer rotation.  You can opt to have various different offers or landing pages served to prospects automatically.  You will be able to then track the results, finding out which are doing well and which need to be abandoned.

The quantity of statistical data yielded with PPV and the simplicity with which you are able to make modifications based on that data are unequalled in other marketing environments.  That’s a firm reason to look into PPV.

Those are only three of numerous reasons why people love PPV.  It provides a series of unique benefits, furnishing you with an opportunity to do things you can’t do in other venues.

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URL Targeting Makes Pay Per View Advertising a Winner

Saturday, January 9th, 2010

Unless you’ve been isolated in a remote mountain hideout for quite some time, you’ve probably caught wind of the growing popularity of Pay Per View (PPV) advertising.

Marketers in many different niches are discovering that they can experience amazing returns on their ad spend investments with PPV.

One of the reasons for the upswing in PPV use is the fact that it gives people a unique opportunity to target more than keywords.  Sure, you can set it up so that your ad is displayed when members of the PPV network make specific searches.  However, you can also create campaigns based on URLs.

Basically, you can set up your campaigns so that the PPV company serves up your offer when the users visit particular URLs.  You bid on those URLs just like you would keywords in a Pay Per Click environment.  This increased functionality creates some wonderful profit opportunities.  Consider just a handful of the possibilities.

Imagine being able to show visitors to your competitor’s sales page with your own counter-offer.  Think about how that might be able to boost your sales numbers!

What kind of results could you get by presenting a great complimentary or supplemental offer on a popular site’s actual order page?  Is your mouth watering at the thought?

We all know that traffic is good and that targeted traffic is great.  Think about the ways you could round up optimally targeted traffic by bidding on specific pages that would only be visited by your ideal prospects.  People like to claim that PPC and search traffic is targeted, but they can’t hold a candle to what you can get with PPV!

Think about how many different relevant URLs there are within your niche and how easy it would be for you to find and long them.  Now consider the fact that you may be the only person in the wide world of PPV bidding on those particular URLS–allowing you to secure some of the best possible traffic for a fraction of what you’d pay for less-targeted keyword traffic with PPC advertising.  Pretty exciting, isn’t it?

URL targeting sets PPV apart from other advertising options.  When handled correctly, it kicks open doors of opportunity that other forms of advertising don’t even approach.

If you’re looking for a way to take your online business to a new level and to secure the best possible traffic by positioning your offers in optimal contexts, you simply must explore the potential of Pay Per View advertising.

PPV is more than URL targeting, but that facet of the process creates a whole new dimension of profitability for savvy marketers.  If you’re not using PPV to your advantage, you should make a point of getting started as soon as possible.

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